Monday, August 22, 2011

Nike Air Force 1 Brasil "É Possível"



Brazil is seeing a new cultural revolution. Born of the streets, she meets promising athletes and artists who do not accept no for an answer, persist and earn the right to do what they love. What unites them? A manifesto. What do you want? Show the world that you can dream big. What connects their stories? The passion for sport, culture and a symbol that helped create the BRAS AIR FORCE 1. Created 80 years in the AF-1 has revolutionized the basketball courts of the United States at the feet of Moses Malone and phenomena such as Rasheed Wallace and was instrumental in consolidating the culture of sport in the country. Today in Brazil, Damir and Raulzinho, two Brazilian players on the rise, embody the spirit and determination of these idols and help to leverage and spread this tradition. With the power of the courts, the MCs EMIC, Pixote and namesake, combining authenticity with stars in Brazilian music from scratch, and Toddy, an artist who stamp the problems of the periphery of the city walls, created a manifest. In the text, evoking the youth to have hope and persistence even when the scenario is intimidating, "We, as soldiers of an invisible army, march to the heirs of tomorrow as the gray streets and children a reality that is of interest to few." Celebrate its independence at the same time celebrate hip hop and pay tribute. A tribute to an invention that has transcended its purpose, won the world, an established style, gave chance to a movement that dominated the streets, but had no room. The manifest, it was the shoes: AIR FORCE the first one made especially for Brazilians and Brazil. He carries the green and yellow eyelets, laces, insoles and tongue label that reads "may" beyond the words of the manifesto printed in low relief structure in their black leather.
The story described above was recorded and will soon be available in some cinemas in the country. The short film script and possibly have Victor Navas, who has already signed Carandiru and Cazuza - Time Stops. The film mixes documentary and animation, alternating images of the urban scene, basketball unknown and renowned athletes who made the history of the sport, here, is struggling to impose its place in the asphalt wilderness. Similar to what happened in that decade in Philladelphia and New York, the scene is organized for a national transformation. In September, the shoe lands in Brazil, ready to perpetuate his story and soon you give more details of this arrival, which promises to be in style here in SNEAKERSBR.
Sales BRAZIL AIR FORCE 1 starting next September 6 stores Nike Store; store Junkz (Rio de Janeiro), Guadeloupe and Kings (Sao Paulo) and network Artwalk (Sao Paulo, Guarulhos, ABC, Diadema, Campinas, Jundiaí Curitiba and Salvador), with a suggested price of $ 349.90.


 

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