Nike has always been a brand that maintains a strong focus on inspiration. Their latest campaign is geared towards channeling desire through the perseverance of others and their struggles. “The Chance – Share Your Story” is an initiative based on the resiliency of sports enthusiast and creatives fulfilling their dreams, not being deterred by the ills of life and the adversity it breeds. This worldwide competition will not only reward a winner with the best story, but act as a platform where drive is created.
Spike Lee, once a dreamer himself and a seasoned Nike collaborator will oversea this creative competition along with Pep Guardiola. The two will act as judges for both sports and creative entries, respectively. Featured will be both still and motion imagery by those striving to overcome and triumph through the most difficult of circumstances. At the Global Finals in Barcelona Spike will announce winners of the best photos and film submissions. Check him out in the inspirational clip for Nike Sportswear Presents: The Chance – Share Your Story after the click.
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